I developed a digital technology-driven marketing plan aimed to enhance the marketing funnel, fostering consumer engagement. The strategy was tailored to align with Prada’s brand image, business goals, and consumer expectations. By leveraging digital tools, the plan elevated brand visibility and created meaningful interactions that resonated with Prada’s target audience at every stage of the purchasing journey.
I developed a digital technology-driven marketing plan aimed to enhance the marketing funnel, fostering consumer engagement. The strategy was tailored to align with Prada’s brand image, business goals, and consumer expectations. By leveraging digital tools, the plan elevated brand visibility and created meaningful interactions that resonated with Prada’s target audience at every stage of the purchasing journey.
Emori is an online womenswear retailer that offers a carefully selected range of high-quality, ethically sourced clothing, featuring brands like Reformation, Guest in Residence, Neil Vernon, and Ninety Percent.
Emori is an online womenswear retailer that offers a carefully selected range of high-quality, ethically sourced clothing, featuring brands like Reformation, Guest in Residence, Neil Vernon, and Ninety Percent.
PROJECTS
The North Face x Olafur Eliasson focuses on consumer safety and sustainability. The Living Weather campaign uses sustainable, thermochromic, and reflective materials to highlight individuality and functionality, featuring Björk and Caroline Gleich as voices for artistry and climate advocacy. Through storytelling and education (Why Visibility Matters, Made to Move Mountains—Responsibly), the campaign builds trust, authenticity,
The North Face x Olafur Eliasson focuses on consumer safety and sustainability. The Living Weather campaign uses sustainable, thermochromic, and reflective materials to highlight individuality and functionality, featuring Björk and Caroline Gleich as voices for artistry and climate advocacy. Through storytelling and education (Why Visibility Matters, Made to Move Mountains—Responsibly), the campaign builds trust, authenticity,
I conducted an in-depth analysis of Burberry’s brand identity and current fashion landscape to forecast three key trends for their Spring/Summer 2026 collection. This project highlights how Burberry can evolve its timeless appeal while staying at the forefront of modern fashion.
I conducted an in-depth analysis of Burberry’s brand identity and current fashion landscape to forecast three key trends for their Spring/Summer 2026 collection. This project highlights how Burberry can evolve its timeless appeal while staying at the forefront of modern fashion.
Flux is an innovative dancewear brand dedicated to inclusion, sustainability, and performance-driven design. Our mission is to create expressive, high-fashion dancewear using adaptive textiles that support comfort, range of motion, and individuality. Committed to ethical production, fair wages, and eco-conscious materials, Flux uplifts dancers of all ages, styles, and backgrounds. With 5% of profits donated to Cypher Dallas, we give back to the community while reimagining the future of dancewear
Flux is an innovative dancewear brand dedicated to inclusion, sustainability, and performance-driven design. Our mission is to create expressive, high-fashion dancewear using adaptive textiles that support comfort, range of motion, and individuality. Committed to ethical production, fair wages, and eco-conscious materials, Flux uplifts dancers of all ages, styles, and backgrounds. With 5% of profits donated to Cypher Dallas, we give back to the community while reimagining the future of dancewear
For the Marc Jacobs x Metaverse group project, I focused on the brand’s history, trend analysis, and target market. I also developed a product assortment tailored for the metaverse, justifying each choice based on current consumer behavior and trends.
For the Marc Jacobs x Metaverse group project, I focused on the brand’s history, trend analysis, and target market. I also developed a product assortment tailored for the metaverse, justifying each choice based on current consumer behavior and trends.
I conducted a brand analysis for Adidas, highlighting key updates, recent successes, and future growth plans. I also examined the company's stock performance and completed a PEST analysis, identifying risks and opportunities to help Adidas surpass competition.
I conducted a brand analysis for Adidas, highlighting key updates, recent successes, and future growth plans. I also examined the company's stock performance and completed a PEST analysis, identifying risks and opportunities to help Adidas surpass competition.
I explored the brand’s unique vision under its creative director, focusing on how it resonates with the modern streetwear consumer. I provided an in-depth review of the runway show, identifying key trends and innovative designs that define the collection.
I explored the brand’s unique vision under its creative director, focusing on how it resonates with the modern streetwear consumer. I provided an in-depth review of the runway show, identifying key trends and innovative designs that define the collection.
I conducted a thorough analysis of Diesel Jeans' current market position and emerging trends within the fashion industry. I then curated a product assortment, and by applying data-driven insights, I determined the ideal sales percentages for each item.
I conducted a thorough analysis of Diesel Jeans' current market position and emerging trends within the fashion industry. I then curated a product assortment, and by applying data-driven insights, I determined the ideal sales percentages for each item.
This project explores the history, marketing strategies, and overall function of Coach, with a focus on its recent resurgence through sustainable practices and a shift toward a younger, more diverse target market.
This project explores the history, marketing strategies, and overall function of Coach, with a focus on its recent resurgence through sustainable practices and a shift toward a younger, more diverse target market.
SNAPSHOTS
VISUAL MERCHANDISING
FASHION DESIGN
VISUAL ART
DANCE