01
Fashion Crosses Industries: Award-Winning FSF Marketing Case Study for Levi Strauss x Red Bull Dance
Two cultural icons unite to celebrate self-expression and cultural heritage, introducing Levi’s signature denim into the global street dance community through experiential activations, customization, and storytelling that inspires the next generation to live (and move) authentically.
02
Intersection of Digital Technology and Fashion: Award-Winning FSF Marketing Case Study for Prada
Technology-driven marketing plan aimed to enhance activity along the marketing funnel and foster younger consumer engagement through digital tools to push introductory products. The plan elevates brand visibility and creates meaningful interactions that resonate with Prada's target audience at every stage of the purchasing journey.
03
Digital Brand Strategy: Vans
Reinventing Hype Through Fairness + Accessibility
Analyzing how Vans can revitalize their Vans Family app by introducing "Fair Launch Layer": virtual queueing software to promote fairness and accessibility—ultimately reinventing “hype”.
04
Trend & Competitive Analysis for NA Wholesale Team — Coach
Examined Tory Burch’s resurgence, Marc Jacobs’ engagement, and Diesel’s positioning as a youth competitor, alongside assessments of Michael Kors’ challenges and Staud’s underdog growth. Key consumer shifts include the decline of microtrends, the rise of de-influencing, and “strategic joy,” as well as identified opportunities for Coach—AKA "RestorationTok".
05
Private Label Product Development Collaboration Project:
The North Face x Olafur Eliasson
The Living Weather campaign emphasizes consumer safety and visibility, utilizing sustainable, thermochromic, and reflective materials to highlight individuality while enhancing product functionality. Through storytelling and education, the campaign aims to build brand trust and authenticity
06
Senior Capstone: Lumen by Patagonia
Patagonia introduces Lumen, a purpose-led, size-inclusive sub-line designed to expand access to the outdoors while uplifting opportunities for circularity, providing inclusive fits, and building long-term value with younger generations as a structural evolution.
MERCHANDISING + BUYING STRATEGIES
Emori is an online womenswear retailer that offers a carefully selected range of high-quality, ethically sourced clothing, featuring brands like Reformation, Guest in Residence, Neil Vernon, and Ninety Percent.
Emori is an online womenswear retailer that offers a carefully selected range of high-quality, ethically sourced clothing, featuring brands like Reformation, Guest in Residence, Neil Vernon, and Ninety Percent.
VIEW FULL PROJECT
Emori is an online womenswear retailer that specializes in high-quality, ethically sourced premium offerings from brands such as Reformation, Guest in Residence, Ninety Percent, and Neil Vernon.
VIEW FULL PROJECT
Product assortment and selling breakdown for Marc Jacobs FW 2024 NYE capsule based on industry insights, reports, and statistics about buying behaviors and trending items. Pushed through digital marketing, influencer and celebrity collaborations, and immersive brand experiences through the Midnight Metaverse campaign.
ADDITIONAL WORKS
In-depth analysis of Burberry’s brand identity and current fashion landscape to forecast three key trends for their Spring/Summer 2026 collection. This project highlights how Burberry can evolve its timeless appeal while staying at the forefront of modern fashion.
Flux is an innovative dancewear brand dedicated to inclusion, sustainability, and performance-driven design. Committed to ethical production, fair wages, and eco-conscious materials, Flux uplifts dancers of all ages, styles, and backgrounds. With 5% of profits donated to Cypher Dallas, Flux gives back to the community while reimagining the future of dancewear.
SNAPSHOTS
VISUAL MERCHANDISING
VISUAL ART
FASHION DESIGN